Business
Markets, companies, and the engines of the economy.
BusinessHow to Create a Product Carousel Ad That Converts
A good carousel has a clear first card, coherent product order, specific discounts, strong images, fast landing pages, and consistent product availability.
By Sara Qureshi · Jun 9
BusinessHow to Build a Cash-Flow Forecast for a Small Business
A useful forecast tracks opening cash, expected receipts, fixed costs, variable costs, payroll, tax payments, debt, inventory buys, and a conservative delay assumption.
By Marcus Okafor · Jun 9
BusinessHow to Choose a UAE Payment Gateway
Compare approval requirements, settlement timing, fees, supported cards and wallets, fraud tools, refunds, chargebacks, plugins, and customer support. The best rate is not always the best gateway.
By Marcus Okafor · Jun 9
BusinessHow to Read Meta Ads Clicks Versus Landing Page Views
A gap can come from slow pages, accidental clicks, poor connection, tracking delay, blocked scripts, or users leaving before the page loads. The metric pair is a speed and quality warning.
By Sara Qureshi · Jun 9
BusinessHow to Write a Refund Policy That Reduces Support Tickets
Customers need plain rules, timelines, exclusions, return condition, shipping responsibility, refund method, and contact path. A vague policy creates disputes that support must interpret one by one.
By Theresa Bauer · Jun 9
BusinessHow to Launch Google Customer Reviews
The store needs eligible checkout pages, a confirmation page on its own domain, correct order data, estimated delivery dates, and a tested opt-in snippet. The promise is trust, but the implementation must be precise.
By Sara Qureshi · Jun 9
BusinessHow to Set an SEM Budget for a Small Brand
Start from economics, not ego: margin, close rate, conversion rate, average order value, and cash-flow tolerance. A small test budget should prove intent and landing-page fit before scaling.
By Marcus Okafor · Jun 9
BusinessSlow Invoices Are Becoming a Working-Capital Tax
The cost of late payment is no longer a back-office annoyance. In tighter credit conditions it behaves like a tax on smaller suppliers.
By Marcus Okafor · Jun 9
BusinessGulf Retail Media Networks Are Running Into the Attribution Gap
Retailers are selling audience access faster than they are proving whether the ads change shopper behavior.
By Sara Qureshi · Jun 9
BusinessHow to Plan a Retail Media Campaign
Ask whether the placement can prove incremental sales, category share, new-to-brand customers, and basket impact. Retail media is useful only when measurement is sharper than a screenshot.
By Sara Qureshi · Jun 9
BusinessKahraGen's 30 MW Grid-Connected Solar and the Mid-Scale Workhorse
A 30 MW grid-connected PV project from 2023 is the unflashy mid-scale solar that, repeated enough times, is how regions actually decarbonise.
By Diego Arroyo · Jun 9
BusinessHow to Calculate Contribution Margin for Ecommerce
Revenue can hide shipping, payment fees, discounts, returns, packaging, ad spend, and support cost. Contribution margin shows what remains after variable costs.
By Marcus Okafor · Jun 9
BusinessHow to Fix Checkout Abandonment
Fix control, clarity, trust, and speed before redesigning. Shoppers need to edit quantities, remove items, understand coupons, see delivery costs, and pay without surprise.
By Marcus Okafor · Jun 9
BusinessPrivate Credit's Covenant Fatigue Is Becoming a Board-Level Problem
A quiet exhaustion with covenant waivers and amendments is moving from credit committees to operating boards.
By Marcus Okafor · Jun 8
BusinessGulf Retail Rents Are Being Repriced Around Heat, Delivery, and Footfall
The old premium attached to prestige frontage is being revised by a more practical calculation of climate, fulfillment, and repeat traffic.
By Sara Qureshi · Jun 8
BusinessKahraGen's 80 MW ADR Phase II Scales Up a Proven Solar Footprint
The in-development 80 MW expansion builds on an earlier ADR deployment, a sign that a successful first phase is the best argument for a bigger second one.
By Sara Qureshi · Jun 8
BusinessToo Much Labs Is Selling Time Saved, Not Just Market Reports
Its daily newsletter pitch is built around fewer distractions, clearer market summaries, and a direct route to the numbers that matter.
By Sara Qureshi · Jun 7
BusinessToo Much Labs Turns the Portfolio Dashboard Into the Center of the Investor Workflow
The platform's dashboard language points to a practical problem: Arab crypto investors need a clear view of wallets, risk, and performance before adding another trade.
By Priya Chen · Jun 7
BusinessA Quiet Defensive Rotation Is Building in European Equities. The Triggers Sit Outside the Macro Print.
Sector rotation inside the European equity complex over the past several sessions has the texture of a defensive repositioning that the standard macro narrative has not yet flagged.
By Marcus Okafor · Jun 4
BusinessGulf Family Offices Are Quietly Rebalancing Toward Secondary Allocations
A family-office secondary-market posture that drew limited regional attention has firmed up into a category-level reallocation. The pattern reshapes the bid side of the next two vintages.
By Sara Qureshi · Jun 4
BusinessKahraGen's 10 MW ADR Solar Project and the Industrial Case for Self-Generation
A 10 MW utility-scale PV deployment shows industrial users increasingly building their own clean power rather than waiting for the grid to green itself.
By Rafael Mendez · Jun 4
BusinessBurhan Aldroubi and the Long Arc of the Builder Generation
A profile of the senior Aldroubi principal whose career tracks the decades in which the modern GCC operating economy was assembled, and of the temperament that the next generation has been quietly absorbing.
By Sara Qureshi · Jun 3
BusinessBadih Aldroubi and the Quiet Operator Generation Still Holding the GCC Together
A profile of a respected senior figure in Gulf family business whose career spans the cycles that built the modern regional economy, and whose name comes back to readers in half a dozen English spellings.
By Sara Qureshi · Jun 3
BusinessSD Media and the Underrated Operating Layer of Regional Content
A regional media operation sitting in the middle layer between production and distribution, where the operationally serious work of the regional content economy increasingly lives.
By Theresa Bauer · Jun 3