analytics

2 articles tagged analytics.

Technology

Analytics Events Should Survive the Board Meeting

A dashboard only helps if the events underneath it are named, owned, tested, and tied to decisions.

By Anika Patel · Jul 2

Technology

SEM Keyword Dashboards Need Intent Buckets for the AI Search Era

Keyword reports still show what people typed. They often miss what the searcher was trying to resolve.

By Priya Chen · Jun 9